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Product photography is a commercial photography whose purpose is to portray a product in the best possible light. Adequate lighting, backdrop materials, tight camera focus with proper depth of field, good camera angles, and careful editing are important components of great product photography.

Professional e-commerce photography aids clients in making better decisions when deciding between co ...

Branding strategy is a plan for the successful development of a brand in order to achieve the company’s specific goals. A well defined and nicely executed brand strategy helps all the aspects of a business and is directly related to the consumer needs and emotions under the competitive trends prevailing in the market. Millions of people are trying to make a name for themselves, so having a s ...

A logo is an identity which signifies your business. Logos are texts, images, shapes or it may be a combination of all the three which usually depicts the name and the main purpose of a business. If a logo is well designed, it can also convey the company's brand message in such a way that it helps to establish a great emotional connection with the target audience.

A logo is very important for a company due to ...

The Year of Idea, Innovation and Inspiration

As they say “The first impression is the last impression” the packaging of a product creates the first impression on the consumers which lasts for a long time in their minds. While we should try our best, not to “judge a book by it’s cover” but the truth is, we mostly get attracted by our first impressions Those who have purchased an &ldquo ...

Startups or small businesses are companies or ventures which are focused around one single product or service that the founders want to bring to the market. These are companies undertaken by an entrepreneur to seek, develop and validate a scalable economic model .These companies usually don't have a fully developed business model and there the creative age ...

Digital marketing is a way of advertising through digital channels such as mobile applications, social media, email, web applications, search engines, websites, or any new digital platforms that are used to promote products and all sorts of services. The development of digital marketing during the 1990s and 2000s has c ...

In order to know about a powerful landing page, first we have to understand that a landing page is not the same thing as your website’s  homepage. It is a standalone web page, where a visitor arrives at after clicking an ...

The smallest tweaks in your design can make all the difference and turn it from a good to a great one; especially true for website design. While designing any website, it’s likely that most of your focus can be on the graphics and typography, but there’s a lot more to website elements than just these two! There are ...

We live in the times where digital technology and the Internet has influenced how we live and work. For any business owner, having a user-friendly website is a must but it is very shocking to know that very few small business owners own a website. Based on a survey, 41% of small business owners reported they don’t t ...

Logo is the brand symbolizing your organization. The right logo with the correct attribute will triumph your visibility, trustworthiness and memorability for your organization. The logo design should embody the brand identity and at Design Pitara we capture it. We aim for perfection in each aspect of the design, either be it acquiring the vision of your brand, creating a beautiful logo or leaving an impact on the audience.< ...