5 TIPS ON HOW TO CRAFT AN ENGAGING CTA (Call to Action) FOR YOUR WEBSITE DEVELOPMENT AND MARKETING CAMPAIGNS

The smallest tweaks in your design can make all the difference and turn it from a good to a great one; especially true for website design. While designing any website, it’s likely that most of your focus can be on the graphics and typography, but there’s a lot more to website elements than just these two! There are proper studies and testing on how users interact with websites — where their eyes travel first, what they click on, how much time they spend on certain pages. That’s exactly where Call-to-Action (CTA) comes into the picture!

Call-to-action buttons (the clickable ones that might say things like “Buy Now”, “Start Project”, or “Sign Up”) can have a measurable effect on the way visitors usually interact on your website. When it comes to your marketing campaign, your call-to-action tells your target audience what they should be doing once they click on your ad and hit your website or landing page.

Below are a few tips that will help you craft and design a call-to-action button that actually converts!

1. Start with an effective command verb for your CTA

Make sure your CTA is concise, direct and informative. Let your target audience know exactly what you want them to do, this in-turn helps to improve your CTR.

• Running an e-commerce website? Start your CTA with words like “buy,” “shop,” “purchase,” or “order”
• Promoting a newsletter or an e-book? Start your CTA with words like “download,” “sign-up,” or “subscribe”
• Planning to extract extra user information? Go ahead with phrases like “fill out a form for…” or “find out how…”

2. Create Strong Emotions or Enthusiasm for your CTA

You have to go an extra mile, get creative with your CTA phrases and elicit a strong response from your audience. If your CTA is enthusiastic, your audience will feel enthusiastic too! Take a CTA like “Shop Right Now and Get 50% off!” or something like “Get Your Dream Job Today!”

Phrases like this are a hook that will excite your prospective customers and make them eager to click on your website/advertisement. An exclamation mark at the end is a small, yet effective element here to provoke the excitement and eagerness. It also makes your CTA pop, and gives a completely different feel factor.

3. Provide What’s in for your Target Audience

Your CTA should not just be a clickable, but it should be attractive enough so that the visitors can’t resist themselves to hit your CTA button. Be clear and concise and speak about your Unique Selling Point (USP). Your value proposition is undoubtedly one of the most important pieces of acquiring new leads. Creating a nice USP/CTA mash-up is therefore an effective way to increase your click rate.

To explain it in a clear way, A good example of this would be something like “Connect with us to schedule your free SEO consultation!” Here, you have not only stated the action you want the user to take (Connect with us), but you have also provided them with a reason why they should take that action (a free SEO consultation).

4. Create a sense of Urgency

Sometimes a strong actionable phrase is just not enough—you need to give your audience an incentive. FOMO is an effective motivator – The idea of one-time opportunity that might not come around again, people get mighty quick to hop on the bandwagon and take a desired action.

So, using time-sensitive words such as “till supplies last,” “limited period only,” “Buy now and get…” or “Subscribe today and avail....”, you may want to arrange a limited time offer. The FOMO emotion is very convertible if used in a correct way.

6. Creativity is the key!

If your target audience isn’t responding well to your ads, you might need to think of better ways that might help you convert them. All you need to do is to think outside the box a bit! Below are the few CTAs for some inspiration.

To sum up, a well-thought and well-crafted call-to-action button helps to convert your website visitors into potential customers, donors, subscribers, or account holders. If you want to create a website with thoughtful CTAs, mail us today at [email protected] and we will together take your business to bigger heights!

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